Super Bowl – Where Sport Meets Ads


The days when Super Bowl was only sporting event are gone. Millions of people are looking forward to watch their favourite football players, but they also can’t wait to see the commercials aired during the game. At the moment, it is considered not just a festival, but as a marketing event as well – the world’s most famous and valuable brands pay huge money to ensure the airtime. We all know that Broncos  won with Panthers 24 to 10,  however, commercials were deinitely the most commented worldwide.

Super Bowl – Where Sport Meets Ads

As the most-watch and most valuable TV event of the year, Super Bowl is a global cultural phenomenon.

The numbers speak for themselves – the 30 second commercial aired this year cost $5 million, which means $166.666 per second – in comparison with the first edition in 1967, when for the same time companies had to paid $37.500.

The difference is enormous, but this airtime is worth the money spent. Advertisers mostly use their Super Bowl commercials to build the brand awareness, especially because the audience is so wide – it’s a brilliant occasion to make them viral and reach the people who don’t watch the sporting event.

Is Super Bowl worth the money?

Super Bowl is also the most profitable NFL event – it is estimated that the National Football League earned about $13 billions. It is not so easy to get through the gates of Santa Clara stadium – fans had to spend about $3.5 thousand to buy the cheapest ticket.

This price is just for the entrance, but people come to Super Bowl from various parts of America and world as well, so flights, hotels and food were not included.

All the prices were also higher than during the regular matches, eg. a draft of beer cost $13 and the bucket of popcorn was for $15.  People watching the game at the stadium had eaten 1.3 billions of chicken wings!

Match vs Commercials And Halftime Show

Reaserch shows that commercials and the halftime show is watched by more people than the game on avarege. This year Coldplay with Beyonce and Bruno Mars with Mark Ronson performed, but Coldplay was not paid for the performance. Although, they can be sure that it was still a good business for them, because they announced this concert last week – their fans could not missed it.

CBS, the Super Bowl broadcaster, earned yesterday a half billion dollars from the commercials only.

The range of commercials was wide, but all of them were full of the most desirable music, movie and sport stars, cute puppies and superheroes. They were not released just for fun, some of the ads raised social issues, eg. Budweiser ad which was a part of their campaign against drunk driving:

The advertisers know well that animals tug the heartstrings the most – that’s why dogs played the main roles in some of the commercials. But Heinz advert was definitely the definition of ultimate cuteness – full of wiener dogs dressed as hot-dogs felt into the arms of ketchup:

Hyundai released two commercials and they are both brilliant. “The First Date” won USA Today’s Ad Meter and “RyanVille” with Ryan Reynolds made the biggest impression on the female part of the audience:

Here are some other fun facts about Super Bowl!

super bowl
Anyway, we have to admit that Super Bowl is a great example of “Time is Money” proverb explanation. To not lose any precious moment, use a solid time tracking software!

Super Bowl – Where Sport Meets Ads

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