Top Marketing Practices for Business’ Success
A good company has to know how to push itself forward and become visible against the background of competitors. That’s where marketing practices are crucial. They are a definite way to success and without them, it is just a matter of time when you will be left behind.
Let’s take a look at the top 10 marketing practices that can build up company’s success, not forgetting about those offline methods which are still to the point in today’s marketing world.
#1 Your Brand’s Name
Your brand’s name is the number 1 practice you should apply when thinking about establishing your company. It is the first thing that your clients will notice. Make sure it’s catchy, evokes positive connotations, and is easy to remember. Sometimes it may be a bargaining card, especially when the competition is big.
#2 Find The Right Audience
Targeting the right audience should never be out of your interest. You have to know the people you’re aiming your product at and what are their expectations. Find the niche and adjust product’s features to it.
#3 Business Cards
In the era of the internet and digital content, business cards may seem outdated. You couldn’t be more wrong! They can still play a big role in your marketing strategy. Distributed in the right places can bring many new clients interested in your product or services. Give them to your neighbors in the elevator, leave them in your doctor’s waiting room, slip into a book in the library. There are many ways to give your business cards away. And once you start doing it, you’ll see how fast they spread around.
#4 Participate in Events
Participating variety of events, such as trainings or conferences, is a great way of gaining a large number of new customers. It’s an opportunity to meet new people, spread the word about your product, and maybe even find partners or sponsors for your product. This type of marketing never gets old and it’s also a great occasion to learn about your competition and new trends on the market. And when you participate events, don’t forget to distribute your business cards!
#5 Publish
Publishing, especially in a digital form, can help you reach a wider audience. Create a blog and make sure you have the best content possible. Spread the word about your blog and website to attract potential customers and provide interesting topics. And if you’re the expert in your field, you can try writing a book.
#6 Celebrate Success
When things go your way and company is prospering, throw a party. Invite people you work with, the most important clients and let them celebrate the success with you. And if the party is good, people will talk about it and praise you and your positive outcomes. This is a great marketing strategy since it encourages people to keep working with you and use your services. A successful company means high-quality product. There’s no better marketing!
#7 SEO
Positioning, keywords, internal and external (through relevant blogs, forums, social media or network affiliate program) links, and other elements of SEO are the best strategy for marketing. Good SEO increases the chances of your content to reach the top results on Google. You can check out Dagmar Marketing SEO Company if you need guidance on this part. The higher your brand’s name is in the ranking, your company’s outcomes are. Additionally, the top results on Google have a higher rate of interest among the audience. Don’t forget that every SEO element that you implemented should be well researched and tested. Concept testing is one of the ways to do it. We recommend reading Maze’s concept testing guide to know more about concept testing.
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#8 Social Media
There’s a common saying that if you don’t exist in the social media, you don’t exist in the real world. That may not exactly be true but works in the case of the company’s connection with the outside world. Social media is a great tool for promotion. Nothing works as great as community website where people can discuss, share knowledge and information, and spread the word about your product. Make sure you exist on websites such as Twitter, Facebook, or LinkedIn so that your company expands the awareness of its existence to the entire world.
#9 Interesting Content
Once you have a blog, social media, and SEO strategy, it is worth to spend some time and effort on your content. It should be interesting, pleasant for an eye, easy-to-read, and appealing. Invest your time, and money if you have to, into your website’s compositions, and this means elements such as photographs, graphics, infographics, videos, podcasts. People like bright, inspiring, and fresh content.
#10 Reviews
Make your reviews easy-to-see and try to get as many of them as possible. As TimeCamp’s CEO says, “the best source of customers are referrals.” When the audience sees positive opinions about the product, other people are more willing to use it. There is no better marketing practice than reviews which everyone can see.
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